Information about cookies and similar technologies and the related processing of personal information
Welcome to the DMG website (“this Website”) which is operated by DMG Motors Ltd (Company registration number 293411) (“we”, “our”, “us” or “Škoda” as applicable). Please see the end of this policy for our legal and contact information.
This policy provides you with information about how cookies work and when, how and why we, and the third parties we work with, use them. Almost all cookies work by collecting and storing some form of personal information about you, so this policy also describes the personal information we process or allow others to access when using cookies, as well as your related data protection rights.
Our separate Privacy Statement provides equivalent information relating to our processing of your personal information more broadly in connection with this Website.
We may update this policy from time to time. All changes made to this policy will be published on this Website and in the event of any substantial changes, we will notify you of these using an appropriate communication method.
2. Who is the controller of your personal information?
We set and read some cookies on your device. Some cookies are set and read only by ourselves and some may be set by third parties such as our suppliers or our commercial partners. For the purposes of data protection laws, we are the “data controllers” of the processing of your personal information for all of these cookies as described in Sections 5 and 6, unless this Cookie Statement expressly states that we are joint “controllers” of the processing of personal data in relation to certain cookies.
A controller is the person that decides why and how your personal information is processed. In relation to cookies set by third parties through this Website, those parties may also be a controller of your personal information, which means they will also have a legal responsibility to you in respect of the personal information they receive. Please see the section How we work with third parties and the legal reasons for processing for further details.
3. What are ‘cookies’?
Cookies are small files or other information stored on your device or accessed from your device that help us and others to collect data about your activities. The expression ‘cookies’ can refer to browser cookies as well as a number of similar technologies including tracking pixels/web beacons, local shared objects/flash cookies and access to device information (including sensors). Please see the next section for details of the types of ‘cookies’ used by this Website.
Cookies allow us to deliver essential features of this Website. We also use them for purposes which are not essential but very useful to us or to you, including to store your settings and preferences, remember your access information, provide targeted content and marketing communications, help us to understand which part of this Website is the most popular and analyse the functioning of this Website.
4. What types of cookies do we use?
As cookies relate to any information stored on or accessed from your device, they take a variety forms. We use the following types of ‘cookies’:
Cookies may come from us ("first party cookies") or from third parties whose services we use or that we partner with ("third party cookies") and who we permit to set their cookies by configuring this Website accordingly. In some cases, we will receive the information collected using a third party cookie whilst in others, the third party will provide a service to us without sharing that information in the form it was collected with us.
Cookies may be used for your browsing session only (“session cookies”) or for longer (“persistent cookies”). Please see the section below for further details regarding each type of cookie that we use.
Analytical scripts are small pieces of computer code that can be used to track users and their behaviour on websites. This tracking may be basic, for example, tracking whether and when a user has visited this Website, or advanced tracking, for example, tracking whether and when a user has added a vehicle to their shortlist, selected a test drive or submitted a form. Analytical scripts can provide the information collected to a third party, which is often the provider of the script. These scripts also help us personalize the content and advertisements that are served on the Website as well as provide you with relevant offers at other websites.
In some cases information is accessed and read from your device without storing or accessing a file on your device. As this information is usually personal information, details are provided in the section below.
5. What types of personal information do we receive through cookies
We receive the following types of personal information about you through the cookies we use, which includes information we access directly from your computer, phone, tablet or other device without storing or accessing a file:
Cookie browser data: cookie identifiers, time/date, services/products selected, whether and to which cookies you have consented,;
Device data: device type, screen resolution, operating system version, browser rendering core, its version and basic settings ;
Log data: Time and duration of usage of this Website and search data;
Location data: Data about your country of access as proclaimed by your device;
Behavioural data: Data about your usage of this Website that we may process if you visit or use third party sites or applications to cooperate with us, and data on how you participate with the content of this Website (such as pages visited, if you came from a marketing campaign, button clicks, car configuration details etc.).
We may combine personal information about you or your activities with other information we receive from third parties or publicly available sources where this is permitted by law. Please see our general Privacy Statement for further details of the sources of information we may use.
• Strictly necessary cookies. These are necessary to enable essential and core functions of this Website such as security, network management, accessibility, and basic visitor statistics. For this reason and in accordance with data protection law, we do not request your consent to use these cookies. However, you may disable these by changing your browser settings, but this will affect how this Website functions and one or more core features will not work properly (or at all) if you do so.
Useful but non-essential purposes
Functions and preferences. These cookies enable advanced website content and features, and allow us to save your settings and preferences.
Advanced analytics. These cookies allow us to view rich and detailed statistics regarding the use of this Website by visitors, including “heatmapping” to identify the popularity of each page and feature. They allow us to improve this Website by reporting how you use it.
Personalized offers. These cookies are used to display personalised offers, content, and advertisements based on your interests on this Website, other websites operated by us and third party websites including social media.
Cookies and associated personal information used for essential purposes
In accordance with data protection laws, we do not request your consent to use these cookies as they are necessary to ensure this Website works properly.
Cookies and associated personal information used for non-essential purposes
We will only store or read cookies on your device for non-essential cookies and process associated personal information (or allow our third party services providers and partners to do so) if you have given, and not withdrawn, your consent. We request this using the cookie tool that appears when you visit any page of this Website.
How to provide your consent for non-essential cookies and associated personal information
When you visit this Website for the first time, you will be prompted with a request to provide your consent for non-essential cookies and the personal information we receive as a result of their use. You can consent to all non-essential cookies by selecting “Accept all optional” or refuse consent for all non-essential cookies by selecting “Reject all optional”. Alternatively, you can choose to consent to cookies by their individual categories of purposes of use.
If you do not provide your consent for these cookies, we will not use them nor process any personal information in connection with them. Consequently, your provision of any personal information associated with the cookie is voluntary and you may withdraw your consent at any time. Any use of the cookie or associated personal information before you withdraw your consent will be valid and lawful. Please see the What are your rights? and How can you exercise your rights? sections below for further information regarding your data protection rights.
The duration for which your consent lasts
Your consent will last for 6 months from the date you last provide it to us using the cookie tool on this Website. After this period, the cookie tool will automatically treat your consent as withdrawn.
How to withdraw your consent for non-essential cookies and the processing of associated personal information
You may withdraw consent you have previously provided for cookies in one of two ways depending on the type of cookie:
Using the cookie tool we make available from this Website. You can access at any time the cookie tool from any page of this Website by clicking on the cookie icon in the bottom left of your browser screen and withdraw your consent by setting the option for the relevant category of cookie to the [“off”] position. Please note email tracking cookies cannot be turned off using this tool.
Adjusting the settings in your web browser. Most web browsers are set by default to accept all cookies. However, you may have the option to configure your web browser settings in such a way that the cookie information is displayed before storage, or to categorically reject them. You can find details on the various available settings for cookies and related changes for the most common web browsers by clicking on the relevant link below:
Please note that any change to your web browser settings will only apply to the particular web browser for which you have adjusted your settings. If you use more than one web browser on a device, you must change the settings separately for each browser and each device. Additional information regarding cookies may be available within the “help” feature of the browser or operating system or the operating manual for your device.
Cookies and associated personal information stored on your device after you withdraw your consent
After you withdraw your consent for non-essential cookies, this Website will no longer access or read these cookies. Depending on the cookies, this means that files, scripts, codes and other cookie-related information may remain stored on your device. You can delete these cookies by clearing your cookies and your browsing cache using your web browser settings. Please see the links for each of the common browsers above for further information on how to do so.
What are the consequences of refusing/withdrawing your consent to cookies and the processing of associated personal information?
If you refuse or withdraw consent to the use of any non-essential-cookies or associated personal information, then the corresponding functionality or features of this Website may not work properly, or at all. Your use of the core functions and features of this Website will not be affected.
If you disable essential cookies (or all cookies) using your web browser settings, one or more core functions and features of this Website, including those intended to ensure your visit is safe and secure, will not work properly, or at all.
8. How we work with third parties and the legal reasons for processing
We will set and read certain cookies on this Website and receive personal information about you through their use. Third parties may also be involved in setting, reading or using personal information obtained from cookies.
The roles and responsibilities that these third parties have in relation to your personal information will depend on the specific circumstances, as follows:
We or a third party may set cookies on your device which provide access to your personal information to third party data processors. However, as the processing of personal information by such processors is carried out to strict instructions or us or a relevant third party, we or a relevant third party is/are a controller for the processing as the third parties do not make any decisions over your information. Where this applies (and it does so in the majority of cases), we or a relevant third party will have primary responsibility to you in relation to the processing of your personal information.
9. How long will we process and keep your personal information?
We do not process or retain personal information in an identifiable format for longer than is necessary.
We process and retain your personal information for the following durations:
With respect to essential cookies, the processing of your personal information ends with your browsing session after which your personal information is deleted (except in relation to cookies used to remember your consent preferences, which we retain and process for 6 months from the date you provide your consent).
All other cookie-related personal information is processed until the consent which permits such processing is withdrawn or expires (i.e. after 6 months in most cases), at which point it is deleted.
The only exceptions to the periods mentioned above are where:
the law, court or supervisory authority requires us to hold your personal information for a longer period, or delete it sooner;
you have raised a legal claim, complaint or concern regarding the processing activities described in this statement, in which case we will retain your information for a period of 6 years following the date of that claim, complaint or concern; or
you exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law.
10. Who will receive or have access to your personal information relating to cookies?
We disclose your personal information to third parties or permit them to access that information in connection with the purposes mentioned above.
Our third party service providers, agents and subcontractors (“suppliers”), commercial partners, group companies and other third parties may receive cookie-related personal information either directly from you, us or from one of our suppliers.
Our suppliers can be categorised as follows:
Advertising technology (Adtech) and data exchange technology providers
Advertising, PR, digital and creative agencies
Cloud software system providers, including database, email and document management providers
Legal, security and other professional advisers and consultants
Škoda Ireland and Škoda AG and other parts of the Volkswagen Group of Companies
Social media platforms
Volkswagen Financial Services
Website and data analytics/modelling platform providers
Website and app developers
Website hosting services providers
The majority of suppliers we use are processors with whom we have a contract in place that requires them to keep your information secure and not to use it other than in accordance with our specific instructions. We only disclose to them or allow them to access personal information that is necessary for them to provide their services.
In relation to the cookies used on this Website, we use the following key suppliers in particular:
Google Analytics - Account status and performance monitor, audience summary, active users, user explorer, analytics audience, visitor quality, conversion probability, comparison reports, demographics and interests, user flow report, Adwords reports;
DoubleClick Digital Marketing - Integration of Campaign Manager, activation of remarketing and advertising reporting features in analytics, optimization of content marketing, optimization of search engine marketing, web speed;
AdSense - AdSense in analytics, content grouping, site search, events, behaviour flow report, goal creation and management, goal flow, attribution, acquisition reports, user behaviour.
Information generated by a cookie about the use of this Website (including your IP address) may be transmitted and stored on Google’s servers in the United States.
To opt out of being tracked by Google Analytics across all websites please visit: https://tools.google.com/dlpage/gaoptout
For detailed information about the modules listed above and Google’s handling of personal information, please see https://www.google.com/policies/privacy/partners and http://www.google.com/intl/en/privacy/privacy-policy.html.
This Website uses analytical cookies, pixels and other technologies by Facebook, Inc. ("Facebook"), allowing the collection or retrieval of information from this Website and other sites on the internet. This information may be used by Facebook to provide ad measurement and targeting services.
Embedded YouTube Videos
Operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subcompany of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
If you withdraw your consent to personalisation cookies (as described above in this statement) using the consent tool on this Website or disable the collection of cookies using your web browser settings, this will end the collection and use of the information by Facebook, but if you do so for all types of cookies, you will not be able to fully use all the features of this Website.
We may disclose your personal information to other third parties as follows:
any third party who is restructuring, selling or acquiring some or all of our business or assets or otherwise in the event of a merger, re-organisation or similar event; and
if we are under a duty to disclose or share your information in order to comply with any legal or regulatory obligation or request, including by the police, tribunals, regulators, the government or related agencies.
Personal information received by other controllers
When we disclose or allow access to your personal information to third parties that are also controllers of that information (e.g. certain suppliers, group companies or our commercial partners), they may disclose or transfer it to other organisations in accordance with their data protection policies. For example, this applies to some of the activities described above in relation to Facebook. This does not affect any of your data subject rights as detailed below. Where you ask us to rectify, erase or restrict the processing of your information, we take reasonable steps to pass this request on to any such third parties with whom we have shared your personal information.
11. Source of your personal information
All personal information obtained via cookies on this Website is obtained directly from you. We may receive this information from a third party if we are not the party setting the cookie on your device.
12. Transfers of your personal information overseas
Your cookie-related personal information may be transferred outside of Ireland and European Economic Area (“EEA”) , if you grant us your explicit consent to do so or if we ensure adequate safeguards for the data protection of the transferred data.
In connection with Google Analytics and/or the use of analytical, marketing and social media cookies and other web technologies described above, such as provided by Facebook, once you consent to the data transfer your personal information will be transferred to USA-based companies and stored on servers located in the United States of America (“USA”). Please be aware that such transmission may pose a risk to your data processing due to the absence of an adequacy decision and appropriate safeguards. In particular, data transmission and data processing by our partners in the USA may be subject to surveillance programmes by US public authorities and your data may be then accessed by US intelligence agencies or federal investigators. Furthermore, non-United States persons have not got the same possibilities to counter surveillance performed by the National Security Agency or the Director of National Intelligence. Lastly, USA do not provide a single authority responsible for supervisory activities. Particular states in the USA have different points of contact regarding supervisory powers related to data protection with a special court, which deals with Foreign Intelligence Surveillance issues.
If we transfer your information to other countries outside Ireland and EEA, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this statement. These steps include:
ensuring Irish / EEA countries to which transfers are made have been deemed adequately protective of your personal information for the purposes of data protection law by the relevant bodies;
imposing contractual obligations on the recipient of your personal information using provisions formally issued by relevant bodies for this purpose. We use these provisions to ensure that your information is protected when transferred your personal information to our Suppliers outside Ireland and EEA; or
Please contact us using the details at the end of this statement for more information about the protections that we put in place and to obtain a copy of the relevant documents.
If you use this Website whilst you are outside Ireland and EEA, your information will be transferred outside those territories in order to allow you to use this Website.
13. Automated decision-making
We do not envisage that any processing to make decisions that have a legal or significant effect on you will be carried out using purely automated means, however we will update this statement and inform you if this position changes.
14. Security and storage of personal information
In order to protect your personal information against unauthorised access, disclosure alteration or destruction, we have taken appropriate organisational and technical measures including physical, electronic and management procedures to protect and secure the information gathered through this Website.
15. Data protection rights
You have a number of rights in relation to your personal information under data protection law. In relation to most rights, we will ask you for information to confirm your identity and, where applicable, to help us search for your personal information. Except in rare cases, we will respond to you within 1 month of receipt of any request (including any identification documents requested).
What are your rights?
You have the following rights under data protection laws:
To access information we hold about you.To withdraw your consent for cookies or processing (where we rely on it).To correct and update your information.To erase your information (if we do not have a lawful reason to continue to use it).
To restrict further processing of your information.To transfer your information in a machine-readable format to you or another controller.To object to the use of your information processed on the basis of legitimate interests (unless we have an overriding lawful reason) or for direct marketing.To not to be the subject to automated decision-making that has a significant impact on you.
How can you exercise your rights?
If you have any enquiries relating to this statement, our handing of your personal information generally or in relation your data protection rights, you can contact DMG using the following information: